SEOptimism

 

Content in SEO

Up to 50% of those customers that find your web site can find you through the search engines if your site is optimized correctly. That means that more than half your sales will come from among those search engine visitors. Why MORE than half of your sales? It's because those web site visitors who find you through the search engines were actively seeking what you sell!

The biggest mistake made by web site owners is to believe that visitors come seeking to BUY your product, when in fact, most of those visitors come seeking INFORMATION about your product or industry BEFORE making a purchase. A web site that contains significant text based information about your products will attract those information seekers from the search engines and allow you to convince them to buy from you.

Top ranked web sites have one thing in common - lots of content in the form of INFORMATION. Those sites that answer the buyer questions with significant TEXT based information who make it easy to purchase their product or service will ultimately make the most sales. Bottom line - content translates to both high search engine traffic and to visitor satisfaction and will lead them to make their purchase from you while at your site.

Elements of SEO

  1. Content
  2. Structure
  3. Linking
  4. Metatags
  5. Submission

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