SEOptimism code of ethics for SEO is simple. We
agree with the code of conduct established by
the undisputed leader of Search Engines, Google.
We accept and adhere to Google's
Quality Guidelines.
The following points are highlighted by Google
as things to avoid in SEO. We concur and support
these points.
- Avoid
hidden text or hidden links.
- Don't
employ cloaking or sneaky redirects.
- Don't
send automated queries to Google.
- Don't
load pages with irrelevant words.
- Don't
create multiple pages, subdomains, or domains
with substantially duplicate content.
- Avoid
"doorway" pages created just for search
engines.
SEOptimism
specifically abhors the practice of "Cloaking",
Which is described
by Google as the following.
The term "cloaking" is used to describe a website
that returns altered webpages to search engines
crawling the site. In other words, the webserver
is programmed to return different content to Google
than it returns to regular users, usually in an
attempt to distort search engine rankings. This
can mislead users about what they'll find when they
click on a search result. To preserve the accuracy
and quality of our search results, Google may permanently
ban from our index any sites or site authors that
engage in cloaking to distort their search rankings.
Each
of the search engines maintains an email address
for spam reporting for use when a web site is
known to be stepping outside the bounds of accepted
best practices. SEOptimism supports the reporting
of unethical practice in SEO and reports those
SEO firms or webmasters who abuse the search engines
with deceptive practices.
Google: spamreport@google.com
or on the web at http://www.google.com/contact/spamreport.html
Inktomi: spambuster@inktomi.com
Fast: spam@fastsearch.com
Teoma: help@teoma.com
AltaVista: spam-support@altavista.com